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    Polk Audiences

    Auto segments that deliver real results

    Complete, 360 view of the entire ownership lifecycle. Leveraging ownership, loyalty and financial analytics to create in-market and future in-market scores, for 125+MM U.S. households.

    See how using Polk Audiences boosts Meta campaign performance for dealerships
    Download our latest case study >

    E-Mail Best Practices

    Learn how marketers can maximize their results using Polk Audiences
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    Polk Audiences help savvy marketers reach consumers based on their automotive behaviors

     
    • What vehicles do they own?
    • Are they loyal to a brand?
    • What will they buy next?
    • When is their lease ending?
    • When will they be in-market for their next vehicle?


    Polk Audiences by S&P Global Mobility drive results for Service campaigns

    Polk Service Audiences delivered the right customers for TurnKey Marketing clients, delivering best return on investment.

    Campaign Overview
    Service campaign across six dealerships – each from a different OEM – using cost per closed repair order (RO) as the primary performance metric

    Data Strategy
    Select interest-based audiences from Facebook for targeted offers and then supplemented with Polk Service Audiences

    Timing
    June – July 2022

    Compared to Facebook interest-based audiences,
    Polk Service Audiences delivered:

    -78%

    Lower cost per repair

    +6%

    Average session duration

    +59%

    Higher CTA

    “Using Polk Audiences in combination with TurnKey Marketing’s proprietary messaging strategy allow us to deliver the best results for our clients. The results clearly speak for themselves.”

    —Jeff Galian, TurnKey Marketing Director of Social Media Advertising

    Polk Audience Segments

    Owner Audiences

    Polk owner audiences enable marketers to reach households owning specific vehicles, based on predictive modeling and statistical analytics of vehicle buying patterns. We provide marketers the flexibility to reach audiences based on current or historic ownership of every vehicle make and model in the US, as well as attributes like vehicle age, brand loyalty, credit profile, and automotive payment.

    In-market Audiences

    Polk in-market audiences enable marketers to reach households modeled to be in-market for a vehicle. We identify the best prospects for campaigns based on attributes like in-market timing, vehicle make, model, fuel type, or lease term ending.

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